Nestle Sparkling Water

To launch the New Nestlé Sparkling Water campaign in the already crowded market of beverages (sodas and waters) we decided to go where few others could lean on…the natural part of the product: actual spring water. By using typical advertising tropes, we parodied some of the advertising campaigns used in the beverage category to sell our products.

We launched a 360° campaign with a TV spot, short videos on social platforms, digital banners, E-mailing, promotions…