Canon Cinema EOS

Taking the industry by surprise, Canon decided to enter the world of Hollywood by creating cameras that would compete with the best in the market.

To launch the products we created the “Leave No Story Untold” campaign. Thanks to some filmmakers we brainstormed, wrote and brought stories to life by creating short films. In-cinema, online and at every digital touchpoint, film makers and fans alike were drawn to Cinema EOS site and film gallery. The product debuted with an epic event at Paramount Studios at the same time our campaign went live.